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Project lifecycle

-=:¦ …”Clarifying Your Vision…

Unless you have a clearly planned vision for your video project, you are most likely wasting your time on what you believe to be a great idea in the moment. It is important to run free with the imagination, to get excited and to set off fireworks as you go along the process, however if […]

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-=:¦ ..."Top 5 Reasons Why Your Audience Prefer Video...

-=:¦ …”Top 5 Reasons Why Your Audience Prefer Video…

You didn’t know that your target audience prefer video? Read on to find out why they do…Having had more than seven years in this marketing sector, with the experience we’ve built up, here are our top five reasons why your audience prefer video;1. Unparalleled Richness of VideoA video can be comprised of still images, moving […]

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-=:¦ …”Understanding Going Viral …

-=:¦ …”Understanding Going Viral …

If you know anything about videos, the internet and marketing, you would have heard of the terminology of “going viral”. But do you really understand what the word “viral” means and more importantly, how to achieve it?I have just recently started studying a book entitled The Viral Video Manifesto (published by Mc -Graw Hill, written […]

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Thinking cap

-=:¦ …”Know Your Audience…

The only reason you should really be thinking about a video or film of any kind is because you have an audience to communicate something to. Often overlooked by even the most hard-core up and coming filmmakers and videographers is that it is not the idea, nor the budget, nor the cast or social actors […]

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